Æ pro tips
"Lettuce" see how we would advise Taco Bell on ...
The Cyclospora outbreak and its impact on the Taco Bell brand are a great opportunity for us at Praecellion to test our strategy development models and theories against a real...
"Lettuce" see how we would advise Taco Bell on ...
The Cyclospora outbreak and its impact on the Taco Bell brand are a great opportunity for us at Praecellion to test our strategy development models and theories against a real...
Strategic Communications Plan: Canada Strong Fund
The public and media currently view the Canada Strong Fund through a lens of skepticism. This is a very interesting communications challenge we wanted to take on using our new...
Strategic Communications Plan: Canada Strong Fund
The public and media currently view the Canada Strong Fund through a lens of skepticism. This is a very interesting communications challenge we wanted to take on using our new...
"A" question of semantics
When it comes to AI, a small change in language can have a huge impact on public acceptance. By using better words, we can reframe the conversation and build a...
"A" question of semantics
When it comes to AI, a small change in language can have a huge impact on public acceptance. By using better words, we can reframe the conversation and build a...
Pareto party!
The give-to-receive model isn't just a best practice—it's the behavioral science behind what makes an audience not only listen, but lean in
Pareto party!
The give-to-receive model isn't just a best practice—it's the behavioral science behind what makes an audience not only listen, but lean in
Our logo - The upside-down pyramid of strategic...
We take in a massive amount of information at the top of the funnel, question everything, challenge assumptions, and distill the chaos. What’s left, what funnels down to the single...
Our logo - The upside-down pyramid of strategic...
We take in a massive amount of information at the top of the funnel, question everything, challenge assumptions, and distill the chaos. What’s left, what funnels down to the single...
The Curiosity Imperative: Your Strategic Advant...
Curious teams don't just consume information; they interrogate it, challenge assumptions, and explore unconventional connections. This human trait becomes our irreplaceable competitive edge.
The Curiosity Imperative: Your Strategic Advant...
Curious teams don't just consume information; they interrogate it, challenge assumptions, and explore unconventional connections. This human trait becomes our irreplaceable competitive edge.