Æ pro tips
Beyond "Canada Strong" - maintaining support in...
Seventy-six per cent of Canadians believe Canada was right to walk away from the talks. Sixty-nine per cent say Mark Carney showed strength by refusing to accept the American terms,...
Beyond "Canada Strong" - maintaining support in...
Seventy-six per cent of Canadians believe Canada was right to walk away from the talks. Sixty-nine per cent say Mark Carney showed strength by refusing to accept the American terms,...
Mass broadcasting is (almost) dead: Communicati...
Mass broadcasting is dead. Explore how strategic communicators use behavioural insights and peer messengers to penetrate echo chambers and rebuild credibility.
Mass broadcasting is (almost) dead: Communicati...
Mass broadcasting is dead. Explore how strategic communicators use behavioural insights and peer messengers to penetrate echo chambers and rebuild credibility.
Milking the App: Why Quebec’s "Défi Stravache" ...
Why did Quebec’s viral Strava campaign leave milk sales on the run? We look at how "Défi Stravache" won social media, why nobody drinks warm milk after a workout, and...
Milking the App: Why Quebec’s "Défi Stravache" ...
Why did Quebec’s viral Strava campaign leave milk sales on the run? We look at how "Défi Stravache" won social media, why nobody drinks warm milk after a workout, and...
OC Transpo creates its own communications crisi...
Why OC Transpo's "Come and Stay" campaign was such a terrible idea and how can the City of Ottawa get federal public servants back on board.
OC Transpo creates its own communications crisi...
Why OC Transpo's "Come and Stay" campaign was such a terrible idea and how can the City of Ottawa get federal public servants back on board.
"Lettuce" see how we would advise Taco Bell on ...
The Cyclospora outbreak and its impact on the Taco Bell brand are a great opportunity for us at Praecellion to test our strategy development models and theories against a real...
"Lettuce" see how we would advise Taco Bell on ...
The Cyclospora outbreak and its impact on the Taco Bell brand are a great opportunity for us at Praecellion to test our strategy development models and theories against a real...
Strategic Communications Plan: Canada Strong Fund
The public and media currently view the Canada Strong Fund through a lens of skepticism. This is a very interesting communications challenge we wanted to take on using our new...
Strategic Communications Plan: Canada Strong Fund
The public and media currently view the Canada Strong Fund through a lens of skepticism. This is a very interesting communications challenge we wanted to take on using our new...