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"A" question of semantics

"A" question of semantics

When it comes to AI, a small change in language can have a huge impact on public acceptance. By using better words, we can reframe the conversation and build a...

"A" question of semantics

When it comes to AI, a small change in language can have a huge impact on public acceptance. By using better words, we can reframe the conversation and build a...

Pareto party!

Pareto party!

The give-to-receive model isn't just a best practice—it's the behavioral science behind what makes an audience not only listen, but lean in

Pareto party!

The give-to-receive model isn't just a best practice—it's the behavioral science behind what makes an audience not only listen, but lean in

Our logo - The upside-down pyramid of strategic communications

Our logo - The upside-down pyramid of strategic...

We take in a massive amount of information at the top of the funnel, question everything, challenge assumptions, and distill the chaos. What’s left, what funnels down to the single...

Our logo - The upside-down pyramid of strategic...

We take in a massive amount of information at the top of the funnel, question everything, challenge assumptions, and distill the chaos. What’s left, what funnels down to the single...

The Curiosity Imperative: Your Strategic Advantage in the Age of AI

The Curiosity Imperative: Your Strategic Advant...

Curious teams don't just consume information; they interrogate it, challenge assumptions, and explore unconventional connections. This human trait becomes our irreplaceable competitive edge.

The Curiosity Imperative: Your Strategic Advant...

Curious teams don't just consume information; they interrogate it, challenge assumptions, and explore unconventional connections. This human trait becomes our irreplaceable competitive edge.

Sitting at desk doing research

The Intelligence Advantage: Why Smart Strategis...

We believe that information gathering isn't overhead; it's the foundation that determines whether your strategy stands firm or crumbles under pressure. Our approach, honed through years in Canada’s public service,...

The Intelligence Advantage: Why Smart Strategis...

We believe that information gathering isn't overhead; it's the foundation that determines whether your strategy stands firm or crumbles under pressure. Our approach, honed through years in Canada’s public service,...

It's all about the team

It's all about the team

The real advantage comes from unlocking a culture of open collaboration where everyone’s expertise is truly integrated into planning and execution.

It's all about the team

The real advantage comes from unlocking a culture of open collaboration where everyone’s expertise is truly integrated into planning and execution.