About us

Provide you with the tools, knowledge and support you need to meet all of your communications goals and challenges.

Yannick Beauvalet - Founder and principal

Yannick is the founder and principal of Præcellion Strategies, and someone who’s rarely found in just one lane. His path cuts across some of Canada’s most dynamic public and private spaces, with a knack for building trust and clear messages wherever he goes.

Yannick’s recent work with the Canada Revenue Agency saw him deep in the world of stakeholder engagement—meeting, briefing, and wrangling ideas with folks from across the public and private sectors, and making sure consultations went beyond just ticking boxes. Before that, Yannick’s time at National Defence equipped him with the calm, strategic mindset needed when issues get sensitive and timelines get tight.

But don’t peg him as a single-track operator—his experience ranges much further. With the Public Health Agency of Canada, he led a multidisciplinary team on the front lines of vaccine confidence. There, he helped translate science into stories real people could understand, all while building smoother governance among teams that might otherwise speak different languages (sometimes literally, but we said we’d skip that part).

Yannick’s roots stretch back to the City of Ottawa, where he got a taste of the complex machinery behind local government, and even further to running his own successful retail business, learning that service, hustle and creativity aren’t just buzzwords—they’re how you survive and thrive.

Add in his start managing special events and dabbling in international trade consulting, and it’s clear there’s hardly a scenario or stakeholder Yannick hasn’t faced down, coffee in hand and a song at the ready.

At Præcellion Strategies, Yannick rolls together this diverse experience, approaching each challenge with a toolbox that’s part strategist, part facilitator, and part storyteller. (Plus, he can still close a retail sale on a rainy Tuesday if pressed.) Clients benefit from his steady perspective, keen problem-solving, and just enough humour to keep the tempo light when stakes are high and deadlines nearer than they should be.

Whether navigating complex stakeholder tables at the CRA, shepherding vaccine confidence at PHAC, shaping messages in Defence HQ, or helping city officials wrangle tricky projects, Yannick has proven it’s not just breadth of experience—it’s knowing how to connect the dots and get results that matter. At Præcellion Strategies, you don’t just get a consultant. You get a leader who has lived the full story and helps you tell yours just as boldly.

Yannick’s latest obsessions: AI and how to revolutionize the communications space and trail running. Stand by for take off!

 

 

While a significant part of our work involves developing templates to help you achieve your communication, engagement, and marketing goals, we also offer more tailored solutions.

We are available for:

• Developing turnkey strategies and solutions
• Speaking engagements
• One-on-one consulting
• Creating custom templates to meet your needs

We're here to help you succeed. Reach out and let's get you out ahead of the competition. 

 

The name Præcellion Strategy isn't just a label; it's a statement.

We meticulously crafted it to encapsulate our distinct approach to communication—one that champions innovation, is rigorously data-driven, and relentlessly focused on delivering tangible results. It’s a name that signifies leadership and exceptional performance in every endeavour.

The ideas behind "Praecellion"

At its heart, "Præcellion" is rooted in powerful Latin terms, each contributing to its profound meaning:

Prae-: This prefix, meaning "before" or "in front of," reflects our commitment to staying ahead of the curve. We're not just reacting to trends; we're anticipating them, pioneering new methods, and setting benchmarks in the field.

Cellere (from excellere): This root signifies "to rise up," "to be eminent," or "to excel." When combined with prae-, it forms praecellere—meaning "to surpass," "to be superior," or "to distinguish oneself." Thus, Præcellion embodies the spirit of outstanding achievement and demonstrable superiority in our domain.

Why "Præcellion" and "Strategy" define our edge

Our name isn't merely decorative; it's a clear articulation of our core strengths and what we bring to the table:

Leadership in the Field: The "Præcellion" in our name immediately signals our aspiration to be a foremost authority. We aim to set the standard for effective communication strategies, guiding our clients to superior outcomes.

Innovative & Data-Centric: Being "ahead" means our strategies are built on cutting-edge thinking and thorough data analytics. We move beyond assumptions, leveraging deep insights to craft communications that are both intelligent and impactful.

Results-Driven Focus: "To excel" underscores our unwavering dedication to achieving concrete results. Our strategies are engineered not just for reach or engagement, but for measurable business impact and the attainment of specific objectives.

Integrated Expertise: Our pursuit of excellence is fueled by a rich blend of extensive experience and the strategic application of behavioural science. By understanding the nuances of human perception and decision-making, we develop communications that resonate deeply and effectively drive desired actions.

In essence, Præcellion Strategy represents our promise: to provide superior, forward-thinking, and highly effective communication solutions. We achieve this by seamlessly integrating robust data, seasoned experience, and the precise application of behavioural insights, ensuring our clients don't just participate in their markets, but truly excel.

Welcome to Præcellion Strategy. How can we help you?