It's all about the team

Creating and executing an effective communications strategy relies on more than just individual expertise—it requires a team of professionals who bring distinct opinions, backgrounds, and specialties to the table. International best practices in communications consistently show that inclusive, multidisciplinary teams drive better results: they generate more creative ideas, identify potential risks earlier, minimize costly errors, and are able to connect with more diverse audiences.

However, bringing together a team is only the first step. The real advantage comes from unlocking a culture of open collaboration where everyone’s expertise is truly integrated into planning and execution. This means actively seeking out differing perspectives, fostering honest debate, and ensuring that insights from all relevant functions—such as analytics, compliance, creative, and stakeholder engagement—are part of the discussion from the outset.

Praecellion’s suite of templates and checklists supports these best practices by making collaboration structured and repeatable:

• Templates provide a clear, proven foundation for briefs, internal memos, campaigns, and crisis responses, helping all team members start from the same informed place. They distill lessons learned and successful practices, ensuring knowledge isn’t siloed but shared.
• Checklists break work into actionable steps, clarify responsibilities, and provide transparency about progress and sign-offs. This helps teams coordinate complex tasks, ensures important details are not missed, and allows both quiet and vocal team members to contribute meaningfully by standardizing input points at every stage.
• A strong communications team is characterized by respect for different viewpoints, ongoing feedback, and disciplined workflows that systematically guard against blind-spots. Integrating robust tools and processes helps elevate team performance, making the strategy more resilient and adaptable to shifting circumstances.

Probing questions to deepen your approach:

• What criteria and processes can you use to assemble a team with the right mix of skills, backgrounds, and personalities to cover all aspects of communications projects?
• How can you structure internal collaboration, feedback, and review workflows to systematically identify and eliminate potential blind-spots before they impact your outcomes?