Pareto party!

From a purely analytical perspective, the "give-to-receive" dynamic in social media seems counterintuitive. After all, the goal of marketing is to drive action. Yet, the most enduring strategies are founded on a principle that is as simple as it is effective: the 80/20 Rule.

This heuristic, also known as the Pareto Principle, dictates that roughly 80% of your social media content should be about providing value—informing, educating, and entertaining your audience. The remaining 20% is reserved for direct self-promotion.
Think of it as an intellectual gift exchange. You wouldn't invite someone to your home and immediately present them with a bill.

Similarly, you shouldn't bombard your audience with sales pitches. By consistently delivering valuable, non-promotional content, you build trust and establish credibility as an authoritative source. This isn’t a warm-and-fuzzy ideal; it’s a strategic investment in your brand’s reputation.
This approach mirrors our reverse-pyramid logo, a visual representation of our strategy. We start broad, providing wide-ranging insights and context. We then narrow our focus to a specific, actionable recommendation.

The give-to-receive model isn't just a best practice—it's the behavioral science behind what makes an audience not only listen, but lean in.