Addressing misinformation - a strategic communications approach and plan

This template provides a strategic roadmap for communications in a low-trust, high-misinformation environment. It incorporates insights from behavioural science and is informed by Canadian public service experience, moving beyond traditional tactics. The tool emphasizes terrain preparation and audience analysis, applying principles from academic research to identify and counter cognitive biases.

It includes dedicated sections for developing a strategic narrative and using "constructive empathy" to build trust. This is a comprehensive planning tool for building public resilience and ensuring messages are effectively received and understood.