Basic news release

The Praecellion basic news release template is not just a form to be filled out; it is a communication tool designed to enforce a strategic process.

By hard-coding the inverted pyramid into its structure, it helps communicators overcome the desire to over-explain and instead focus on delivering their most important message right away. It ensures the "why" is never buried under the "what." This approach is the best way to ensure that your message survives the cut in an environment where attention is a scarce resource.

The template includes prompts to use a “short, precise and free of jargon” tone. This focus on clear, simple language is essential for an effective inverted pyramid, preventing the core message from being muddled by complex terminology.

The news release is often a core trigger in communications strategies; getting them right can be the difference between getting the headline you want or being just another email in a journalist's inbox.